A recent survey reveals that while 97% of U.S. e-commerce companies report a positive ROI from AI investments, only 25% note slight improvements in customer experience. Most companies spent an average of $403,000 on AI, primarily focusing on customer service and marketing analysis, yet transformative benefits remain elusive.

Profound has announced a $35M Series B investment led by Sequoia Capital to enhance its platform for marketing to AI, positioning itself as a crucial tool for businesses seeking to connect with superintelligence. The company aims to build a world-class engineering team to tackle the complex challenges of creating AI-optimized content, moving beyond traditional marketing methods.