The article discusses the significant decline in U.S. advertising spending, highlighting factors contributing to this downturn. It examines the broader implications for the advertising industry and the potential effects on media and marketing strategies moving forward.

Kantar's Media Reactions 2025 study reveals that The New York Times, Amazon, Apple TV, and Netflix are the most preferred media brands for advertising among US consumers. While receptivity to advertising has increased, marketers are still struggling to create tailored content for different channels, leading to a disconnect between consumer preferences and marketing strategies for 2026.