Shorter video ads on Facebook are found to generate more looping replays, enhancing viewer engagement and retention. This trend suggests that advertisers may benefit from creating concise and impactful content to capture audience attention effectively.

The article highlights five remarkable marketing stunts that successfully captured attention and sparked conversations. Each example demonstrates the power of creativity and boldness in advertising, showcasing how innovative tactics can leave a lasting impression on audiences.

Extremely short video ads, lasting 10 seconds or less, can increase traffic and engagement by up to 40% compared to longer ads, all while being more cost-effective. The article suggests that marketers should focus on these brief formats to enhance their advertising strategies.

Premium large-format digital out-of-home (DOOH) advertising captures five times more attention than traditional digital channels, making it an effective medium for brands seeking to engage consumers. The attention dividend from these premium formats highlights their potential to drive higher engagement and brand recall compared to standard digital ads. Advertisers are encouraged to leverage this advantage in their marketing strategies.