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This article announces a webinar discussing logistics issues in direct mail. It highlights insights from a survey of 250 marketing leaders on costs, tracking, and the use of AI. Key speakers from Lob and USPS will share strategies for improving direct mail performance.
Lob offers a direct mail platform that integrates advanced routing, printing, and delivery services. Their Postal IQ technology streamlines the mailing process, allowing for quick and cost-effective delivery while ensuring compliance with industry regulations.