The upcoming webinar, "State of Direct Mail: Business Insights 2026," will focus on the main challenges and trends in direct mail, particularly highlighting logistics as a key issue. A survey conducted with 250 senior marketing and operations leaders reveals that 87% consider logistics their biggest blind spot, not creative aspects. The event promises insights into how successful teams navigate these logistical hurdles, offering concrete strategies that attendees can apply to improve their direct mail efforts. Participants will learn how to identify common bottlenecks in logistics and understand the importance of real-time tracking. The data shows that 39% of teams using real-time mail tracking achieve higher returns on investment. The webinar will also address the impact of ongoing changes in USPS pricing and service models, emphasizing the need for businesses to adapt their planning accordingly. AI applications in direct mail will be discussed, focusing on how leading organizations leverage technology for better personalization and timing, which can lead to measurable improvements in campaign effectiveness. Notable speakers include Chris Karpenko from USPS, Paul Bobnak, and executives from Lob, including Brent Hagan and Ryan Ferrier. They will share their perspectives on the current state of direct mail based on the report created in partnership with Kelsey White Research Consulting, which dives into high-volume direct mail programs across various industries such as finance, healthcare, and retail.