LinkedIn has launched a new mini-site called "Create on LinkedIn" aimed at providing tips and resources for users to enhance their content creation skills on the platform. This initiative is designed to empower professionals to better engage with their audience through effective content strategies.

A practical guide for B2B social media managers, "A social media manager's guide to executive advocacy on LinkedIn" provides step-by-step instructions for building and scaling effective executive advocacy programs. It covers essential topics such as optimizing LinkedIn profiles, creating authentic content, and utilizing technology to measure impact and ROI.

Molly Godfrey shares her systematic approach to creating consistent LinkedIn content, which includes selecting a "hero" post, repurposing an old post, and crafting a low-effort post each week. She emphasizes the importance of preparation and acknowledges that not every post needs to be a masterpiece, allowing for flexibility and creativity in her writing routine.

Aakash Gupta shares a comprehensive LinkedIn guide for beginners, emphasizing the importance of organic reach, high-quality posts, and active engagement through direct messaging and comments. He outlines strategies for optimizing profiles and offers bonus tips for building a personal brand and leveraging connections for growth.