The article highlights the best brands currently leveraging LinkedIn to enhance their visibility and engagement. It discusses strategies these brands use to connect with their audience and the impact of their branding efforts on the platform.

Marina Panova shares a powerful guide that outlines a system for generating leads and converting sales on LinkedIn, emphasizing the importance of trust over mere value in posts. The guide includes 16 steps for creating effective messaging, content, and offers that resonate with clients and drive growth. She encourages others to adopt this approach and offers her expertise to a limited number of clients before taking a break for summer.