A practical guide for B2B social media managers, "A social media manager's guide to executive advocacy on LinkedIn" provides step-by-step instructions for building and scaling effective executive advocacy programs. It covers essential topics such as optimizing LinkedIn profiles, creating authentic content, and utilizing technology to measure impact and ROI.

Building a strong LinkedIn presence can significantly impact business growth and career advancement. The article outlines strategies from industry experts on how to define your audience, create valuable content, engage with others, and measure success on the platform. It emphasizes the importance of consistency and providing value to foster meaningful connections and drive results.