Apple Canada released a humorous ad showcasing the iPhone 17's Ceramic Shield 2 cover glass, emphasizing its improved scratch resistance. The ad features a mock legal dispute where an iPhone slides across a table, highlighting its durability. The claim states the display is three times more scratch-resistant than the previous model.

Google has released a new advertisement that humorously critiques the anticipated design of the iPhone 17, even before its official launch. The ad aims to showcase Google’s confidence in its own products while poking fun at Apple’s design choices, highlighting the competitive dynamics between the two tech giants.