Apple Canada released a new ad for the iPhone 17, featuring its Ceramic Shield 2 cover glass, which claims to be three times more scratch-resistant than the previous iPhone 16 model. The ad takes a humorous approach, depicting a legal negotiation where a lawyer casually pushes an iPhone 17 Pro Max across a wooden table. The sound of the glass scraping against the dusty surface adds to the tension, as the phone glides for about 15 seconds before being rejected and sent back. The ad cleverly avoids directly mentioning Ceramic Shield 2 in the dialogue, instead highlighting the improved scratch resistance through the narrative. The detail about the cover glass only appears in the video description, which shifts focus to the comedic elements of the negotiation rather than the technical specifications. The ad ends with a lighthearted note, making it memorable and engaging for viewers.