Coca-Cola is releasing another AI-generated holiday ad that fails to deliver the charm of its classic campaigns. The new commercial features a mix of poorly animated animals and inconsistent visuals, drawing criticism for its lack of quality. Despite previous backlash, the company continues to prioritize speed and cost-effectiveness in its advertising.

Google is rolling out new AI features to simplify holiday shopping. Users can ask conversational questions in Search for tailored shopping responses, track prices, and even let Google call local stores to check inventory. The Gemini app also offers shopping ideas and product comparisons.

This article explores how consumers are using AI tools like ChatGPT to streamline holiday shopping, resulting in faster purchases and increased engagement. Retailers are adapting by launching their own AI assistants and shifting marketing strategies to align with AI-driven consumer behavior.