Saint Urbain has developed a modular brand identity for the Now Now hotel in New York's NoHo neighborhood, emphasizing a balance between warmth and structure. The design features a playful wordmark and a gradient color palette, reflecting the hotel's focus on community and the introspective nature of modern travelers. The brand aims to create an inviting atmosphere for solo guests, embodying a spirit of exploration and connection.

Crown Creative has developed a distinctive identity for a boutique hotel in Oregon's wine country, blending high standards with a relaxed charm. The design features unique typography inspired by local culture, a rich color palette reflecting the region's winemaking heritage, and playful elements that emphasize sustainability and local craftsmanship.