The article explores the design elements that contribute to the iconic nature of John Wick posters, featuring insights from the artists behind them. It highlights the use of color, composition, and typography that effectively convey the film's themes and aesthetic. The piece emphasizes how these artistic choices resonate with the audience and create memorable marketing visuals.

The iconic Jaws poster design, often perceived as terrifying, has a less sinister background than many might think. An exploration of its elements reveals a more nuanced approach to the artwork, highlighting how design choices can alter perceptions of fear and suspense in film marketing.