Bing is experiencing growth, largely attributed to advancements in artificial intelligence, while Google has seen a slight decline in its market presence. The competition between these two search engines highlights the increasing importance of AI technology in shaping user experiences and preferences.

New research reveals that AI-powered search engines, like Google’s AI Overviews and Gemini-2.5-Flash, tend to cite less popular websites compared to traditional search results. The study found that a significant percentage of sources referenced by these AI tools do not appear in the top links of organic Google searches, with many falling outside the top 1,000 domains tracked.