Bing is experiencing growth, largely attributed to advancements in artificial intelligence, while Google has seen a slight decline in its market presence. The competition between these two search engines highlights the increasing importance of AI technology in shaping user experiences and preferences.

A LinkedIn post has surprisingly outranked extensive SEO blogs on Google, highlighting a shift from traditional web pages to personal content as a new cornerstone of online knowledge. This trend suggests that search engines are beginning to value the authenticity of individual voices over established brands, indicating a potential future where personal posts compete with long-form content in search rankings.

New research reveals that AI-powered search engines, like Google’s AI Overviews and Gemini-2.5-Flash, tend to cite less popular websites compared to traditional search results. The study found that a significant percentage of sources referenced by these AI tools do not appear in the top links of organic Google searches, with many falling outside the top 1,000 domains tracked.