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This article emphasizes the untapped potential of LinkedIn for founders seeking customers and investors. It offers practical tips for creating engaging posts that highlight metrics, build narratives, and leverage pre-existing credibility, while addressing the initial discomfort of posting.
- LinkedIn's algorithm rewards original posts, letting founders with small followings get big engagement—like Salar Shahini's 850+ likes on a funding announcement.
- Posts with concrete metrics (e.g., Rork's 500,000 user-created projects) outperform vague updates and generate real leads.
- Personal, narrative-driven posts about the founding journey build emotional investment from followers, as with Taylor Offer.
- The "trough of cringe" that stops most people from posting is actually a competitive advantage, since simple, genuine posts beat polished ones and most competitors avoid posting at all.