AI has dramatically lowered the costs and increased the speed of obtaining feedback, transforming the product development process. This shift allows for rapid prototyping and real-time testing, but it also risks an influx of low-quality products as creators rush to market. Success now hinges on the ability to embrace experimentation and learn quickly from failures.

Every day, the author uses AI to critique their writing by prompting ChatGPT to provide feedback as if it were a respected writer they admire. This method serves as a way to enhance their drafts quickly by incorporating the AI's harsh yet constructive commentary, ultimately leading to stronger writing. Additionally, the author shares insights from others who have adopted similar approaches, emphasizing the benefits of using AI as a critical editor.

The design team at Wise has been exploring AI's role in their work, specifically through the development of a tool called the Prompt Coach, which helps designers create effective AI prompts. By applying design principles to prompting, they aim to enhance the interaction between humans and AI, facilitating a better understanding of prompt construction while maintaining a humorous and supportive feedback approach. This initiative reflects a broader commitment to integrating AI into design practices without undermining the human element.

The article criticizes the practice of relying on AI-generated feedback in professional settings, arguing that it reflects laziness and a lack of genuine engagement. It emphasizes the importance of providing specific, context-aware critiques that demonstrate personal understanding and accountability, rather than simply copying AI responses. The author acknowledges the usefulness of AI for idea exploration but insists that meaningful feedback should come from individual insights.