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The article discusses Facebook's new link posting limits for non-verified accounts, highlighting how this change is designed to drive users toward Meta's paid verification service. It also offers alternative strategies for marketers to drive traffic without relying on direct links in posts.
Meta has increased the limit for its creative testing feature from five to ten ads within an ad set. This allows advertisers to experiment with more variations when creating or updating ads. You can access this feature in the Creative Testing section during ad setup.
Shorter video ads on Facebook are found to generate more looping replays, enhancing viewer engagement and retention. This trend suggests that advertisers may benefit from creating concise and impactful content to capture audience attention effectively.