Facebook's recent changes to link posting are designed to push users toward their Meta Verified subscription. Non-verified accounts can still post links, but they will struggle to gain visibility, effectively limiting their reach. Mari Smith highlights that this approach is a revenue strategy for Meta, which is promoting the verification service heavily across its platforms. The subscription starts at $14.99 per month for each profile, requiring separate payments for Facebook and Instagram. Higher tiers offer additional benefits, such as direct support from agents and more link-sharing capabilities in Reels. For marketers, the takeaway is clear. Many are opting not to pay for Meta Verified, recognizing that they can still effectively drive traffic using other methods, such as placing links in comments or utilizing Stories. Smith suggests that engaging users through Messenger can also be valuable, as it allows for direct interaction and link sharing within the platform's ecosystem. She believes the link limit strategy is unlikely to be adopted by other social networks, as marketers have already adapted to existing limitations on link visibility. The article also touches on Meta's $2 billion acquisition of AI technology, which aims to enhance marketing capabilities. The integration will allow businesses to execute workflows more efficiently through AI tools. Meta is also rolling out SAM Audio, a sound editing tool aimed at encouraging content creation. These developments illustrate Meta's focus on maintaining user engagement while monetizing its services through subscriptions and advanced tools.