This article explores how BMW Motorrad shifted from being a product-focused brand to an experience-driven one, emphasizing the importance of brand consistency and emotional connection at every touchpoint. The collaboration with Mutabor has led to a comprehensive design system that enhances customer experiences both internally and externally.

This article explores Recent™, a coffee brand designed by Locals Group that merges specialty coffee culture with a relaxed dining experience. It emphasizes a minimalist aesthetic, moving away from traditional coffee branding to create a space that feels both energizing and calming.

Designers should focus on judgment rather than taste as the key differentiator from AI. The article emphasizes that true design quality comes from experience, time spent on craft, and the ability to make informed decisions, rather than relying on the subjective notion of taste. It argues that understanding and developing a strong point of view through practice and critique is what truly sets human designers apart.

Clare Dowdy emphasizes the importance of learning from experienced designers who have shaped the industry, despite being sidelined in favor of younger, more diverse talent. She argues that older designers offer valuable insights and perspectives that can help navigate current challenges in the design field.