The article discusses Netflix's decision to create a "finsta" or fake Instagram account to engage with its audience in a more playful and relatable manner. This strategy aims to enhance viewer connection and generate buzz around its content by showcasing a behind-the-scenes look and fostering community interaction.

Mary Pendleton shares a strategy to double content output without increased effort by repurposing top-performing posts every quarter. She outlines a simple 3-step system that includes setting reminders, accessing popular posts, and creating variations on those topics, resulting in higher engagement for repurposed content.

Posting Instagram Carousels instead of single images offers multiple advantages, such as increased visibility through second chances in feeds, higher engagement rates, and the ability to share more information creatively. Carousels count as engagement with swipes, enhancing algorithmic reach and audience interaction, making them a more effective content type for brands and creators.

Creators are increasingly blending the physical and digital worlds by using creative photography and videos that depict themselves engaging in activities like eating and drinking, which adds a fresh perspective to their content. The trend is gaining popularity, and there's excitement about expanding it beyond food and beverages to other activities like lighting candles or painting. Many users are expressing their enjoyment and interest in how brands can further embrace this innovative approach.

The 2025 Content Benchmarks Report reveals crucial insights into social media performance trends, content preferences, and engagement strategies across various industries. By analyzing billions of messages and consumer surveys, the report provides actionable data to help brands refine their social strategies, enhance content quality, and focus on community engagement for better audience connection.

Employee advocacy is a powerful marketing strategy that leverages authentic employee experiences and insights shared on personal social media, fostering greater engagement than traditional brand posts. To successfully implement this, companies should encourage voluntary participation, provide supportive resources, and focus on genuine content while avoiding corporate jargon. Ultimately, the success of employee advocacy hinges on the company’s culture and the belief of its employees in the brand.

Cleaning generates significant engagement online, with social media platforms showcasing a variety of content related to cleaning tips, hacks, and before-and-after transformations. The article highlights how this trend reflects broader interests in home improvement and personal well-being, making cleaning a surprisingly popular topic among users.

Being "chronically online" is detrimental for social media professionals, as it fosters unrealistic expectations and diminishes the quality of engagement. Instead of constantly scrolling for trends, social pros should focus on intentional and thoughtful content creation, drawing inspiration from diverse experiences outside of digital platforms. Prioritizing clarity and creativity over immediacy will lead to more meaningful social media strategies.

LLMs utilize content from platforms like Reddit and LinkedIn to make recommendations, highlighting the importance of social media interactions in search optimization. Effective strategies include creating engaging lists or reviews, using AI for post editing, encouraging customer feedback, and focusing on comment engagement to enhance visibility in LLM outputs. Adapting to these new dynamics is crucial for businesses aiming to improve their search presence.

B2B social media leaders must recognize that not all content is equally effective on LinkedIn. The organic Content Matrix developed highlights that certain formats, such as thought leader videos and webinars, excel in both authority and engagement, while others, like conferences and product edutainment, may not deliver the same value. The focus should be on selecting content formats that balance trust and traction to drive business growth on the platform.

Brands are encouraged to rethink their engagement strategies beyond traditional social media feeds, recognizing the need to create meaningful connections with their audiences. This shift emphasizes the importance of personalized interactions and leveraging diverse platforms to foster genuine relationships instead of focusing solely on metrics like likes and shares.

The article highlights the best brands currently leveraging LinkedIn to enhance their visibility and engagement. It discusses strategies these brands use to connect with their audience and the impact of their branding efforts on the platform.

Virality is driven more by emotional connections than by algorithms or scientific formulas. Understanding the emotional triggers that resonate with audiences can significantly enhance content's shareability and impact on social media. Fostering genuine emotional responses in content can lead to greater engagement and virality.

Facebook is reintroducing the Poke feature, a nostalgic element from the platform's early days, as part of a broader effort to boost user engagement. The revival of the Poke button aims to rekindle connections among friends and enhance social interactions on the platform.

Instagram does not penalize users for including links in their bio, allowing creators to effectively drive traffic to external sites without fear of algorithmic repercussions. This policy encourages engagement and provides more opportunities for content promotion.

Instagram has launched a new initiative called the Ring Award to recognize and reward top creators on the platform. This award aims to celebrate the most engaging and innovative content creators, enhancing community engagement and inspiring others to elevate their content quality. The program includes various benefits for the winners, including exclusive features and promotional support.

The article presents insights from a survey on the current state of social media, detailing user preferences, trends, and the evolving landscape of various platforms. It highlights the importance of understanding audience engagement and the impact of social media on communication and marketing strategies.

Threads has surpassed 400 million monthly users, showcasing its rapid growth and popularity as a social media platform. The increase in user engagement highlights the app's competitive stance in the social networking market.

Facebook has introduced Threads Communities, a feature designed to help users connect and engage with like-minded individuals based on shared interests. This initiative aims to enhance user interaction by creating tailored spaces for discussions and community building.

Five effective social media strategies used during the launch of Gorgias' new AI tool, Shopping Assistant, resulted in a significant increase in engagement. Key tactics included showcasing team members, diversifying content formats, creating assets for employee sharing, cautiously leveraging trends, and implementing a no-links policy on LinkedIn to prioritize reach and awareness.

The rise of AI in social media is automating engagement, leading to a paradox where content is increasingly consumed by AI-bots rather than humans, eroding trust and authenticity. As users lose faith in public platforms, they are gravitating towards smaller, more intimate spaces that foster genuine connections. The future of social media may see a shift away from public feeds towards private interactions, driven by a desire for authenticity amidst AI-driven engagement.

Adopting effective habits can significantly enhance the performance of social media managers. Key practices include tracking top posts, maintaining a response library, celebrating small victories, and ensuring engagement with the community while setting healthy boundaries. These strategies help create a more organized, balanced, and responsive approach to managing social media platforms.

A new trend is emerging on brand pages focused on spreading positivity, exemplified by LEGO's recent post that gained significant engagement. This approach demonstrates how simple, feel-good content can resonate with audiences without the need for complex marketing campaigns. Brands are encouraged to share uplifting messages that foster connection and joy.

The discussion emphasizes the importance of authentic engagement in online communities, highlighting that effective commenting should focus on meaningful connections rather than just visibility. Brands are encouraged to genuinely participate in conversations, reflecting their true personality and values, to foster a real sense of community.

The article delves into the decline of social media, highlighting the shifting user behaviors and the challenges faced by platforms in maintaining engagement. It discusses the rise of alternative communication methods and the potential future of online interactions as users seek more meaningful connections.

SharkNinja's marketing strategy focuses on a social-first approach, utilizing platforms like TikTok and Instagram to engage with consumers. By leveraging user-generated content and influencer partnerships, the brand aims to enhance its visibility and connect with younger audiences. This strategy not only promotes products but also fosters community among users.

The article provides a unique strategy to enhance engagement rates on TikTok by using a specific hack tailored for content creators. It emphasizes the importance of understanding the platform's algorithm and suggests actionable tips to maximize visibility and interaction.

The article discusses three AI format tricks that contributed to a staggering 361 million views on TikTok. It highlights how these techniques can enhance content visibility and engagement, ultimately driving significant traffic and interest. These insights aim to help content creators leverage AI effectively for their own success on social media platforms.

A recent study reveals that parenthood significantly increases social media usage among individuals. The findings suggest that parents are more inclined to use platforms to share experiences and connect with others, indicating a shift in online engagement patterns post-parenthood.

The shift in audience engagement has moved from polished, overproduced content to a preference for authenticity and genuineness. People are more likely to follow accounts that resonate with realness rather than those that appear overly scripted or filled with sponsored material.

Creating a likable social media post involves a combination of eye-catching visuals, engaging captions, and effective calls to action that encourage interaction. By focusing on strong compositions, storytelling through captions, and adding elements of surprise, content creators can significantly increase their post's appeal and foster a loyal audience. A thoughtful approach to each component helps transform a simple like into meaningful engagement.

LinkedIn has introduced enhanced post-level analytics, allowing users to track engagement metrics more effectively. These updates aim to provide deeper insights into audience interactions, helping content creators optimize their strategies for better reach and engagement. The new features include improved visibility of post performance and audience demographics.

Reposting high-performing content can significantly boost engagement, as demonstrated by Stanford University’s reshare of a past video that garnered 3 million views after initially reaching 100,000. The effectiveness of this strategy is enhanced by varying the captions to suit the context of the repost. Content creators are encouraged to recycle their successful posts, especially in alignment with current events.

Aakash Gupta shares a comprehensive LinkedIn guide for beginners, emphasizing the importance of organic reach, high-quality posts, and active engagement through direct messaging and comments. He outlines strategies for optimizing profiles and offers bonus tips for building a personal brand and leveraging connections for growth.

The article delves into the factors influencing Instagram engagement rates, emphasizing the importance of content quality, audience interaction, and optimal posting times. It also provides strategies for brands to enhance their engagement and effectively measure their performance on the platform.

Discover effective strategies for creating high-performing Instagram content that captures attention and encourages sharing. By focusing on relatable, controversial, and timely content, marketers can enhance engagement and attract new followers while balancing promotional and educational posts.

The article discusses various types of social media content that brands can utilize to engage their audience effectively. It highlights the importance of diverse content formats, including images, videos, polls, and user-generated content, to enhance interaction and reach. By leveraging these different content types, businesses can improve their social media strategy and foster a loyal community.

July marked the end of the author's first month posting on TikTok as part of a self-imposed contract to engage with the platform for the entirety of Q3. Despite experiencing impressive metrics such as 6,560 followers and 684,024 impressions from 17 videos, the author reflects on the challenges and complexities of content creation, emphasizing the need for persistence and the potential for delayed benefits in social media engagement.