This article compares the effectiveness of agency versus brand email addresses in PR outreach. It reveals that agency emails have higher open rates, while brand emails generate more replies, suggesting that the sending address significantly influences journalist engagement. Using agency strategies for subject lines and sending from brand domains can optimize results.

This article shares seven innovative subject line tests for email marketing that can boost open rates. Insights include using negative emojis and specific phrases like "just for you" to engage readers. The tips are practical for anyone looking to improve their email campaigns.