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ChatGPT's new Shopping Research feature acts like a personal shopper, asking users about their preferences and providing tailored product comparisons. For Australian brands, optimizing product data and content structure is essential to remain visible in this new AI-driven shopping landscape.
Klarna launched the Agentic Product Protocol, allowing AI systems to access structured data on over 100 million products and 400 million prices across 12 markets. This initiative aims to streamline how AI agents find and recommend products by creating a standardized format for product information.