Klarna has introduced the Agentic Product Protocol, aiming to make over 100 million products accessible to AI systems. This protocol creates a structured data feed that standardizes product information across 12 markets, allowing AI agents to understand live pricing and availability. David Sykes, Klarna's chief commercial officer, emphasized that for AI agents to facilitate purchases, they need to know what's available. The protocol establishes a common language between AI systems, merchants, and platforms, laying the groundwork for a new era of commerce driven by AI. For merchants, the protocol minimizes technical hurdles. By integrating their product data through Klarna’s hosted API, businesses can connect their information once and make it available to any AI platform that adopts this standard. The system supports existing formats like Google Merchant and Shopify, so retailers don’t have to rework their data. Once connected, products can be featured in AI-driven conversations without incurring traditional advertising costs. This positions Klarna not just as a payment provider but as a key player in the emerging agentic commerce space, where AI will handle shopping tasks on behalf of users.