This article discusses the shift from traditional marketing tactics to agentic commerce, where product authenticity and data integrity are crucial. It highlights how AI tools like ChatGPT and Google’s protocols are reshaping e-commerce by streamlining the customer journey and changing the way brands interact with consumers. The focus is on optimizing product feeds for AI rather than traditional SEO.

Mollie is set to support secure payments via AI assistants like ChatGPT, making it one of the first European payment providers ready for OpenAI’s Agent Payments Protocol (ACP). The company aims to simplify the integration process for businesses, allowing them to accept AI-driven payments as soon as ACP launches in Europe.

OpenAI's new "Instant Checkout" feature utilizes the "Agentic Commerce Protocol" (ACP) to enable ChatGPT to facilitate secure purchases across various ecommerce platforms. Merchants can optimize product data through structured feeds that include essential fields such as title, description, price, and unique attributes like popularity score and return rate, enhancing discoverability in conversational search. This shift towards AI-driven ecommerce may significantly influence keyword intent strategies in the near future.

Stripe has launched Instant Checkout in ChatGPT, enabling users in the US to purchase from Etsy and soon Shopify merchants directly within the chat. This feature is powered by the Agentic Commerce Protocol, co-developed with OpenAI, which allows for seamless transactions and enhanced commerce experiences in AI-driven environments.