OpenAI's new "Instant Checkout" feature utilizes the "Agentic Commerce Protocol" (ACP) to enable ChatGPT to facilitate secure purchases across various ecommerce platforms. Merchants can optimize product data through structured feeds that include essential fields such as title, description, price, and unique attributes like popularity score and return rate, enhancing discoverability in conversational search. This shift towards AI-driven ecommerce may significantly influence keyword intent strategies in the near future.

Stripe has launched Instant Checkout in ChatGPT, enabling users in the US to purchase from Etsy and soon Shopify merchants directly within the chat. This feature is powered by the Agentic Commerce Protocol, co-developed with OpenAI, which allows for seamless transactions and enhanced commerce experiences in AI-driven environments.