An A/B test for a Shopify brand shifted savings display from percentages to absolute dollar amounts, resulting in an 11.6% increase in conversion rates, translating to an extra $759,000 annually. The test also involved color changes to emphasize savings.

A 90-day A/B testing kickstart plan is outlined for ecommerce brands looking to enhance their testing efforts and achieve better results. The plan includes strategies for improving collaboration, identifying bottlenecks, conducting conversion research, and leveraging AI, alongside regular reviews and training to foster a culture of continuous improvement. By the end of the period, businesses should celebrate their progress and consider hiring dedicated A/B testing managers for ongoing success.