A single A/B test for an eCommerce Shopify brand generated an additional $759,000 in annual revenue with a straightforward change in how savings were displayed. The test shifted from showing savings as a percentage (like “Save 60%”) to presenting it as an absolute dollar amount (like “Save $90.01”). This simple tweak, combined with making both the final price and the savings background red, led to an impressive 11.6% increase in the conversion rate, which was statistically significant. The effectiveness of this approach hinges on the size of the discount. For larger discounts, presenting the savings in dollars is more impactful, but when discounts are minimal, percentages can be more persuasive. The discussion around the test included questions about its application across different price ranges and product types. Some commenters highlighted that savings framing could vary in effectiveness based on the price of the items, suggesting that lower-priced products might still benefit from percentage displays. Concerns about the psychological aspects of pricing were also raised. Some commenters expressed frustration at how easily consumers can be influenced by these marketing tactics, even if they seem illogical. The conversation delved into technical aspects of the test, including sample size and statistical power, showing a keen interest in the methodology behind these results. Overall, the findings emphasize the power of small changes in presentation and framing in eCommerce strategies.