The article examines the shifting dynamics of Black Friday 2025, highlighting how consumer spending patterns are influenced by inflation and retail strategies. It notes that while online sales grew, overall online order volume dropped, indicating a complex shopping environment where discounts and consumer engagement are changing. Exclusive in-store perks helped some retailers stand out, while high average selling prices raised concerns about consumer financial strain.

This article introduces the Black Friday Archive, which hosts over 1,400 past sale ads and historical forum posts. It discusses the shift from in-store to online shopping, highlighting how websites like GottaDEAL help consumers find deals in advance.