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Disney has signed a three-year deal with OpenAI to integrate its characters into the Sora AI video generator. Users will be able to create videos featuring over 200 Disney, Marvel, Pixar, and Star Wars characters, while Disney makes a $1 billion investment in OpenAI. The agreement excludes talent likenesses or voices.
The article discusses the recent deal between Disney and ITV, focusing on how this partnership aims to enhance both companies' streaming offerings and audience engagement. It highlights the strategic implications of the collaboration in the competitive landscape of digital content distribution.