Disney has struck a three-year deal with OpenAI to integrate its characters into the Sora AI video generator, along with a $1 billion equity investment in OpenAI. Disney CEO Bob Iger announced that the partnership includes a year of exclusivity, after which Disney can license its intellectual property to other AI firms. Sora, launched in September, enables users to create short videos using prompts, and with this agreement, users will have access to over 200 characters from Disney, Marvel, Pixar, and Star Wars, including beloved figures like Mickey Mouse and Darth Vader. The collaboration also allows users to use characters in ChatGPT Images, a feature that generates visuals based on text prompts. However, the deal does not extend to using any talent likenesses or voices. Iger emphasized the importance of responsibly using AI to enhance storytelling while protecting creators' rights. OpenAI CEO Sam Altman expressed excitement about the partnership, highlighting the potential for AI to transform content creation and reach wider audiences. Despite this new partnership, Disney remains cautious about AI and has taken legal action against other platforms, like Midjourney and Character.AI, for unauthorized use of its intellectual property. This indicates that while Disney is embracing collaboration with OpenAI, it is still vigilant about protecting its assets in the rapidly evolving AI landscape.