Gmail Ads have been reintroduced as part of Demand Gen campaigns, allowing advertisers to exclusively target users within Gmail. This guide outlines the types of Gmail Ads available, targeting options, bidding strategies, and how to create a Gmail-only campaign, emphasizing the importance of engagement metrics for measuring success.

The article discusses strategies for improving audience targeting in Google Ads, emphasizing the importance of understanding user behavior and preferences. It highlights various tools and techniques available for marketers to optimize their ad campaigns and reach their desired audience more effectively.