The article argues that remarketing is becoming an outdated tactic in advertising. Many advertisers misuse it, often not realizing that a significant portion of their budget is already allocated to remarketing activities, leading to inflated performance metrics. It suggests focusing on broader audience targeting for more effective results.

Meta ads A/B tests on platforms like Instagram and Facebook are flawed because they are not true A/B tests; instead, they target different audiences, leading to misleading results. The article emphasizes the need for more accurate testing methods in digital advertising.

Gmail Ads have been reintroduced as part of Demand Gen campaigns, allowing advertisers to exclusively target users within Gmail. This guide outlines the types of Gmail Ads available, targeting options, bidding strategies, and how to create a Gmail-only campaign, emphasizing the importance of engagement metrics for measuring success.

The article discusses strategies for improving audience targeting in Google Ads, emphasizing the importance of understanding user behavior and preferences. It highlights various tools and techniques available for marketers to optimize their ad campaigns and reach their desired audience more effectively.

A seasoned LinkedIn Ads expert shares 30 key insights gained from 8000 hours of advertising experience, emphasizing effective ad formats, targeting strategies, and the importance of creative elements. The list highlights the ineffectiveness of certain ad types, the significance of retargeting, and practical tips for optimizing campaigns on the platform.

The article discusses two often overlooked reasons that can lead to the failure of Performance Max (PMax) campaigns. It emphasizes the importance of proper audience targeting and the necessity for clear campaign objectives to achieve better results in digital marketing efforts.