Visa is now offering advisory services to help clients navigate the use of stablecoins, responding to increased demand from financial institutions and merchants. Despite a growing interest, CEO Ryan McInerney believes stablecoins have limited consumer use in stable economies like the U.S.

This article outlines the evolving landscape of the global payments industry, highlighting the impact of fragmentation, digital assets, and AI. It discusses the roles and challenges faced by payments providers, merchants, platform providers, and solutions specialists, along with strategies for success in a rapidly changing environment.

The article discusses the recent surge in stablecoin transactions, reaching $1.82 trillion, and the growing non-speculative uses of these digital assets. It clarifies the types of stablecoins, distinguishes them from synthetic dollars, and highlights their potential to revolutionize international payments by reducing costs and barriers.

Citi has partnered with Coinbase to enhance digital asset payment solutions for institutional clients, focusing initially on improving fiat on/off-ramps and payment orchestration. Future developments may include 24/7 fiat-to-stablecoin payment options as part of Citi's broader strategy to integrate traditional and crypto finance.