Visa has launched advisory services focused on stablecoins, responding to demand from clients in the payments ecosystem looking for strategies to incorporate these digital assets. CEO Ryan McInerney noted that while interest is growing, he expects limited consumer use of stablecoins in the U.S., despite the recent Genius Act aimed at fostering their infrastructure. Visa began offering these advisory services last month and reported increasing its stablecoin-capable cards to about 50 countries. In its fiscal first quarter, Visa's stablecoin settlement services reached an annualized run rate of $4.6 billion, which analysts from William Blair view as a small but significant part of the $20 trillion global cross-border payments market. They believe Visa's approach to stablecoins is more comprehensive than that of Mastercard, emphasizing infrastructure and conversion capabilities. McInerney acknowledged that stablecoins might find more traction in countries with unstable currencies, rather than in developed markets like the U.S., U.K., or Europe, where consumers have various established options for digital transactions. Despite the cautious outlook for stablecoins in the U.S., McInerney remains committed to exploring opportunities globally. He highlighted the potential for stablecoins to enhance Visa's cross-border payment services. In the first quarter ending December 31, Visa reported a 14% increase in net income to $5.85 billion, with revenues climbing 15% to $10.9 billion.