The article reflects on the rapid changes in software development and strategy brought on by AI in 2025. It argues that as barriers to building collapse, the focus shifts from mere capability to judgment in design and execution. The author anticipates that 2026 will emphasize clarity and better decision-making over speed and volume.

This article explains how AI tools streamline the exploration phase in creative work, making it faster and cheaper to generate ideas. However, the responsibility for making informed decisions still lies with the human user, who must critically evaluate AI-generated options.

The article outlines five essential lessons for designers drawn from the author's experiences in writing two books on design. It emphasizes the importance of context, quality over superficial design terms, and the influence of power dynamics in decision-making. These insights aim to help designers navigate their careers more effectively.

The article discusses the distinction between "easy" and "simple," emphasizing that something can be easy without being simple, and vice versa. It explores how these concepts affect decision-making, problem-solving, and the design of systems and processes. Ultimately, the piece advocates for prioritizing ease of use over simplicity in various contexts.

The article discusses the importance of articulating design decisions clearly and effectively in the design process. It emphasizes that well-communicated decisions can help in gaining stakeholder trust and fostering a collaborative environment. By providing frameworks and examples, the piece serves as a guide for designers to enhance their communication skills regarding design rationales.

Pinterest design lead Vicki Tan explores the complexities of decision-making in her new book, "Ask This Book A Question." She emphasizes the importance of understanding cognitive biases and human emotions in making choices that align with our values, offering insights for designers and individuals alike.