Kraken has confidentially filed to go public in the U.S. following an $800 million funding round that valued the company at $20 billion. This move aligns with a growing trend of crypto companies entering the public market. Kraken aims to expand its international presence and enhance payment services.

Kraken has introduced an exclusive VIP program for ultra high net worth individuals, requiring a $10 million balance or $80 million in annual trading volume. Members receive personalized support, access to Kraken’s full product range, and unique experiences like Formula 1 events. The initiative aims to cater to the growing demand for high-touch services among wealthy clients in the crypto space.

Mastercard and Kraken have partnered to enhance the adoption of cryptocurrency payments in the European Union and the United Kingdom. This collaboration aims to simplify transactions and promote the use of digital currencies among consumers and businesses in these regions.

Kraken is offering a promotional deposit match of up to 2% for users who deposit $1,000 or more in cash or cryptocurrency during October. The match percentage increases based on community deposit milestones, and Kraken+ subscribers receive an additional bonus. Participants can earn their match in USDG within 14 days after the promotion ends.

Kraken has launched a new service called Embed, designed to enable banks and financial institutions to offer their customers direct access to cryptocurrency trading and services. This initiative aims to simplify the integration of crypto offerings into existing banking platforms, potentially increasing cryptocurrency adoption among traditional financial services.

Kraken has introduced Krak, a new payment app offering free local and international transactions in over 160 countries. Users can earn rewards for holding stablecoins and other digital assets, while the app aims to provide a crypto-native alternative to existing payment platforms like Venmo and PayPal.