Mastercard and Kraken have partnered to enhance the adoption of cryptocurrency payments in the European Union and the United Kingdom. This collaboration aims to simplify transactions and promote the use of digital currencies among consumers and businesses in these regions.

Kraken is offering a promotional deposit match of up to 2% for users who deposit $1,000 or more in cash or cryptocurrency during October. The match percentage increases based on community deposit milestones, and Kraken+ subscribers receive an additional bonus. Participants can earn their match in USDG within 14 days after the promotion ends.

Kraken has launched a new service called Embed, designed to enable banks and financial institutions to offer their customers direct access to cryptocurrency trading and services. This initiative aims to simplify the integration of crypto offerings into existing banking platforms, potentially increasing cryptocurrency adoption among traditional financial services.

Kraken has introduced Krak, a new payment app offering free local and international transactions in over 160 countries. Users can earn rewards for holding stablecoins and other digital assets, while the app aims to provide a crypto-native alternative to existing payment platforms like Venmo and PayPal.