Kraken has launched a new VIP program aimed at ultra high-net-worth clients, requiring a minimum balance of $10 million or an annual trading volume of $80 million. The program pairs members with a dedicated relationship manager and offers 24/7 support, ensuring personalized service. This initiative targets wealthy individuals, sophisticated traders, and family offices, positioning Kraken to compete with other exchanges like Binance, which recently introduced a similar service for clients with up to $10 million in net worth. VIP members will enjoy exclusive access to high-profile events like Formula 1 races, football matches, and cultural gatherings, as well as intimate regional meet-ups not open to the general public. The program promises enhanced client service through expert insights from Kraken’s professionals in product, engineering, and liquidity, facilitating a more informed trading experience. Arjun Sethi, Kraken’s Co-CEO, emphasized that the VIP program is designed for clients seeking a partnership that understands their scale and ambitions in the digital asset space.