A recent study found that while generative AI models like ChatGPT can outperform average humans in creativity tasks, the most creative humans still significantly outshine all tested AI. The research used the Divergent Association Task, showing that AI excels at generating ideas but struggles with selective judgment and emotional impact. For practical use, AI can enhance ideation, but human input remains crucial for quality.

AI cannot fully replace designers but can significantly enhance the creative process by serving as a powerful ideation tool. It can assist in brainstorming, generating ideas, and refining concepts, thereby allowing designers to focus on more complex aspects of their work. By utilizing AI, designers can improve efficiency and creativity in their projects.