Disney is investing $1 billion in OpenAI and will let users create videos featuring over 200 of its characters through the Sora app. The partnership aims to explore AI's role in storytelling while addressing copyright concerns. Disney is also using OpenAI's technology internally and pursuing legal action against companies it believes infringe on its copyrights.

OpenAI's new video generator, Sora, will mandate that copyright holders opt out if they do not wish their content to be used. This policy reflects a shift in how AI companies are navigating copyright issues, while ensuring that recognizable public figures' likenesses are not generated without permission.