AEO (Answer Engine Optimization) is emerging as the new SEO, leveraging AI chat models and search engines to provide improved responses to user queries. Key strategies include targeting clusters of related questions, focusing on impactful content, and avoiding common pitfalls such as fake case studies and technical optimizations that yield little effect. As interest in AEO rapidly grows, marketers are encouraged to validate their strategies through testing and evaluation to identify what truly drives traffic and engagement.