Anthony Wood, CEO of Roku, predicts that within three years, the first 100% AI-generated hit movie will be released, sparking debates about the feasibility and audience reception of such content. While the technology to create AI-generated films exists, concerns remain about whether these films can achieve "hit" status like traditional human-created movies. The article also discusses Roku's new low-cost, ad-free streaming service, Howdy, as a response to rising streaming costs.

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