This article outlines common mistakes B2B marketers make on LinkedIn, emphasizing the need for engaging, purposeful content. It highlights the importance of social interaction, specificity in messaging, and integrating different marketing strategies to boost effectiveness.

This article analyzes LinkedIn's recent changes in reach, revealing that most users with 5,000 to 10,000 connections see 1,000 to 2,000 impressions per post, placing them in the top 25%. It emphasizes the importance of comparing performance within your connection tier instead of against influencers.

An analysis of the LinkedIn algorithm reveals that content reach has declined due to a shift in how posts are prioritized in users' feeds. Initially, the algorithm favors posts from users' connections but soon promotes content from new creators and sponsored posts, leading to decreased visibility of familiar contacts. This strategy aims to increase engagement but may result in users seeing less of the content from people they follow.