1 link tagged with all of: content-strategy + funnel + thought-leadership + conversions
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The article critiques the traditional TOFU/MOFU/BOFU framework in marketing, advocating for a shift in focus from top-of-funnel content to middle and bottom-of-funnel strategies. It argues that too much emphasis on TOFU leads to generic content, while MOFU and BOFU can drive trust and conversions when crafted thoughtfully.