This issue breaks down key shifts in digital marketing: zero-click Google searches hitting 68%, social commerce outpacing e-commerce growth, and a step-by-step guide to building a predictable LinkedIn inbound engine. It also covers a case study on boosting revenue through high-intent content, Instagram’s new Reorder Grid feature, the resurgence of classic TV, and Apple’s revamped Siri AI.

This article shows how to merge organic LinkedIn posts and paid ads into a single feedback loop. You write content for your target accounts, boost it with tight ad targeting, then use ad metrics like clicks and dwell time to guide your next round of posts.

John Ganz discusses the approach of Unpopular Front, a newsletter that has gained a substantial following. He analyzes how the platform engages its audience and the types of content that resonate with subscribers.