The Dandy Gas Station Tour is a vibrant pop-up activation designed to strengthen emotional connections with superfans of the brand through immersive experiences and photo opportunities. Launched in various cities, the tour features a carefully crafted aesthetic that mirrors the brand's social media presence, utilizing thoughtful design and materials to create an engaging environment for consumers.

Brands are embracing the novelty of phone calls in their experiential marketing campaigns by utilizing hotlines to engage consumers with interactive experiences. Examples include Canva's Loveline for event feedback, Disney's hotline for the "Percy Jackson Experience," Doritos' Telethon for Hawkins, and Biosil's beauty crisis hotline featuring celebrity responses. These initiatives aim to create personal connections and enhance brand immersion.