Laneige is leveraging food and beverage elements in its marketing strategy to create immersive sensory experiences for consumers. By integrating flavors and scents typically associated with food, the brand aims to enhance customer engagement and foster a deeper emotional connection with its products. This innovative approach is part of a broader trend in the beauty industry towards incorporating sensory marketing techniques.

Beauty and fashion brands are facing challenges in connecting with consumers amid a recession, as creator content struggles to resonate. Increased competition and shifting consumer priorities are making it difficult for these brands to maintain engagement and drive sales.