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This article discusses the shift in consumer behavior as 37% of American AI users now rely on AI for product comparisons and recommendations. It promotes a webinar by Ipsos Synthesio that will help brands understand how they are perceived through AI and adjust their marketing strategies accordingly.
This webinar focuses on navigating the complex landscape of buying signals, helping marketers understand how to identify and interpret these signals effectively. Participants will gain insights into strategies and tools that can enhance their approach to understanding consumer behavior in a rapidly changing market.