Consumer behavior is shifting significantly as more people use AI in their purchasing decisions. Currently, 37% of American AI users rely on AI to compare products, and 33% seek personalized recommendations. This trend is reshaping the traditional marketing funnel, compelling brands to rethink their strategies. Those that fail to optimize their messaging for AI risk losing market share. Ipsos Synthesio is hosting a 30-minute webinar to help brands understand how AI influences consumer perceptions. They aim to clarify how large language models (LLMs) affect the shopper journey. Key topics include the information sources that enhance brand visibility in AI conversations and how their GEO Compass solution can track what consumers see when they inquire about brands, competitors, and categories. The speakers for the webinar include Sandro Kaulartz, Chief Innovation Officer; Tom Juetten, US EVP; and Marsha Robie, US VP at Ipsos Synthesio. Participants will gain insights on navigating this evolving marketing landscape and will receive a link to the recording and notifications for future events upon registration.