2 links tagged with all of: consumer-behavior + streaming
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Tubi's 2025 Retail and Holiday Study reveals that nearly half of viewers make purchases after seeing ads while streaming. The study shows strong connections between brand trust, nostalgia, and spontaneous shopping among a diverse audience. Many viewers plan to cut streaming subscriptions but still intend to spend on gifts.
A recent study reveals that UK consumers are increasingly switching between video streaming services, with 21% already engaging in subscription cycling. As competition intensifies, platforms must adapt their pricing and user experience to retain subscribers, who are now more selective about their viewing choices.