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Mejuri and Beyond Yoga discuss how they leverage influencers and community engagement to navigate digital noise and enhance brand visibility. By focusing on authentic storytelling and connecting with niche creators, these brands aim to resonate with consumers fatigued by traditional advertising.
This article details how People People designed a flexible branding system for Smål Market, a retail incubator in Seattle. The challenge was to unify six independent businesses under one identity while allowing each to maintain its unique character. The result is a thoughtful design that fosters collaboration and community.